We help Norwegian companies assess the opportunity, examine key assumptions and plan their entry into Germany.
For Norwegian companies with plans in Germany
The next step depends on what you already know and what remains uncertain. We start with your situation.
You want to understand whether the market fits your offer and which assumptions need to hold before you invest.
You need a stronger basis for judging demand, buying criteria and access to the right customers.
Target customers, channels, responsibilities and resources need prioritising so the next step becomes concrete and workable.
The right starting point
Whether you need initial orientation, a deeper assessment or a concrete entry plan, we begin where you are.
Each service can be commissioned independently. You do not need to go through all three.
When needed
Strategic advice and partner coordination can be agreed for implementation. If you are already active in Germany, ongoing advisory support can also be your starting point. Scope and frequency are agreed in advance. Your team remains responsible for day-to-day operations.
We agree the scope and expected output before work begins.
Discuss the right starting pointFrom your starting point to the next step
We shape the work around your question. You should be able to see what the recommendation rests on and what still needs clarification.
We discuss your situation, objective and existing knowledge. Then we agree the question, scope and output you need.
We examine relevant data, market conditions and practical requirements. Market conversations are included where agreed in the engagement.
We review findings, uncertainty and priorities together. You decide what to pursue, test further or put aside.
Source, date and relevance. What is documented, and what actually applies to your situation?
Where interviews are included: who was heard and in what context. Useful perspectives, not a representative sample.
What we infer, which assumptions it rests on and what needs checking before you commit.
This work does not replace legal, tax or regulatory advice. Where specialist clarification is needed, it is flagged.
A look at the work
Two simplified examples show how the question, assumptions and next test fit together. The scenarios and figures are fictional.
Illustration · Not a client project
A higher order value may leave more room for the costs of selling in Germany. But will customers buy the bundle?
The decision question
Which offer is worth testing first?
Fictional assumptions. All amounts in EUR, excluding VAT.
| Fictional assumptions. All amounts in EUR, excluding VAT. | Single product | Bundle |
|---|---|---|
| Revenue | 30 € | 48 € |
| Product cost | −12 € | −20 € |
| Channel & logistics | −6 € | −8 € |
| Advertising | −5 € | −6 € |
| Returns | −2 € | −3 € |
| Contribution | 5 € | 11 € |
Before fixed costs. This is not profit.
Hypothesis for the next test
Under these assumptions, the bundle leaves EUR 11 in contribution versus EUR 5 for the single product. Test demand, advertising costs and returns before committing more.
Better unit economics are a test hypothesis, not an automatic go-ahead. Setup, team and other fixed costs are among the costs not included.
Illustration · Not a client project
Imagine a Norwegian B2B software company assessing Germany. The product is ready. The sales model is still a hypothesis.
The decision question
Which route reaches customers without making delivery too expensive?
More control over customer relationships. Your own responsibility for German-language sales, onboarding and support.
Potential access to a relevant network. Clarify the partner’s incentives, margin, capacity and customer responsibilities.
What still needs checking
Buying process · Willingness to pay · Sales cycle · Localisation · Support workload
Hypothesis for the next test
Narrow the target segment. Investigate the buying process and division of responsibilities before choosing a channel. Conversations can guide a decision, but are not representative market data.
An illustrative decision framework only. No actual interviews, client data or results underpin this example.
The next step
Briefly describe your plans in Germany and the most important open question.
Write directly
[email protected]A few sentences are enough. In the first conversation, we establish whether we can help and which starting point fits.
